There are costs…


There are costs and benefits to the new British aid logo. As far as I can see, the benefits are for the UK government, which will be better able to show voters at home where their money is going with clips of Union Flag adorned tents in refugee camps, for example. It is difficult to see how any of the benefits will go to the beneficiaries of British aid. In fact, there will be costs. Could aid priorities become driven by branding opportunities? And could it mean that the UK is less likely to work with other donors? I’ve set out some of the potential questions here

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s